Your one-stop guide to the most sought after trends and whims in the Indian market – All about jewelry!
Jewellery is synonymous to women across the world. Even the most Spartan lady has her own preferences when it comes to the trinkets she chooses to wear. And anything that involves choice and preference goes through seasonal changes and alterations. Some trends catch on, while others dissipate without so much as a whimper. All about jewelry with Some trends are resuscitated, while others are quietly buried never to see the light of day again.
Some favourites seem to have found a permanent spot in the hearts of jewellery makers and wearers. Diamonds never say die, and the recent fashion of being more embracing of flawed, coloured, and small diamonds has brought the ever coveted stone into every woman’s trinket box. The ingenuity of jewelers, in making even diamond dust as lucrative and desirable as a solitaire, has only aided the boom in the diamond industry. Admittedly, this has seen an unprecedented rise in the cost of smaller stones, while the larger ones have not become proportionately dearer. The sheer versatility and durability of the diamond has found new love among all.
India is the largest market for flawless diamonds and South India in particular, will never abandon this sparkler with ease. It is interesting to note that while globally, it is the colour of the diamond that takes precedence over all other aspects, in South India, clarity is of primary concern. Driven by superstition, and a belief that a diamond with flaws or ‘doshams’ can bring ill-luck, this need for internally flawless diamonds reigns supreme. In the past, artisans cleverly worked this to their advantage by setting diamonds with lower colour grading in ink stained closed sockets for a seeming brilliance. However, the increasing popularity of the open prong, bezel, and pave setting has brought back the white diamonds in focus; the younger generation is also more open to inclusions in their diamonds.
India, traditionally, is also severely unwelcoming when it comes to other gemstones. Rubies and Emeralds are cherished; white Sapphires and Topaz are loved; while the blue Sapphire is accepted by those who have abandoned superstition. Perhaps it is to do with the colours that quintessentially appear in Indian attire, or perhaps it is a latent association of gem value with casting metal. But the observable and prevalent trend is that of using precious stones with gold; while the semi precious stones such as garnets, jades, turquoise and the like find their homes in silver ornaments.
Around the world, connoisseurs are recognizing the magic of gemstones and minerals that are rare and unique in presentation. Tanzanite is gaining popularity for its sheer beauty and established position as the rarest gemstone on Earth. Needless to say, popular culture (in the case of Tanzanite, The Heart of the Ocean from the movie Titanic) dictates jewellery and gemstone trends. Mother Earth in her bounty has several treasures to offer and the international market is not only recognizing that, but also celebrating the glory of gemstones through unique ornaments. Quartz in rose shades, and with rutiles that are inimitable; Tsavorite with its dark and vibrant green tones; Elbait Tourmalines in their sparkling reddish pink tones; Turquoise mosaic beads; and Carved Corals…are all fast gaining popularity for their sheer beauty and distinctiveness.
Among other jewellery drifts is the new found passion for antiques, and/or a reproduction of Colonial, Edwardian, and Victorian designs. And a surprising contrast to this ornate and intricate trend is the recent fascination for Minimalist Trinkets (read more at The Minimalist Mystique). Jewellery is inseparably tied to apparel, and so the colour blocking fad is fast catching on, with fascinating combinations of contrastingly coloured gemstones. Throwing caution and versatility to the winds, turquoise is paired with the orange hued coral; Rubies and tourmalines sparkle among sapphires; Tsavorites and amethysts dazzle in a single bauble.
If you have the wherewithal to embrace some of these emerging and hard to resist whims, visit us at Gehna. Watch us, as we bring to life some of nature’s most wondrous gemstones in exquisitely designed jewellery. Have an interesting combination or a unique stone you’d like set? Sit with us to discuss the endless possibilities that our customization offers. Allow your jewellery dreams to soar heights that are unheard of; ensure that every ornament you adorn is as unique as you; make heads turn, prepare to answer queries, intrigue your audience with all things bijoux.
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