With increasing pollution levels and most of it sourcing from the industrial field, it’s little wonder that more and more governments are shifting to businesses that leave less of an impact on the environment. We at Gehna pride ourselves on being one such green business.
The question of whether machine made jewelry is better than hand made jewellery ones has been around for a while. People instinctively center their logic on the cost of each piece when in fact it’s the process that matters most. There is much that the people who run manufacturing plants with heavy machinery won’t tell you when it comes to the waste they produce every day.
It all has to go somewhere. Machine made jewelry is gorgeous but it comes with an environmental price not as appealing. Dumping into rivers and oceans has become a habit, dare we say it even tradition. These days, checking water health is one of society’s top priorities. This is because manufacturing plants have done so much damage over the decades that rivers, lakes and streams often contain uncommon amounts of Arsenic (As), silver (Ag), cadmium (Cd), copper (Cu), chromium (Cr), iron (Fe), nickel (Ni), manganese (Mn), lead (Pb), and zinc (Zn).
In large enough quantities these and other substances can turn the ecosystem upside down. The core truth of it all is that Nature doesn’t depend on us, we depend on Nature. To bite the hand that helps us live is not the way to live at all.
Jewelry, as with most other things in life, is an amazing cultural addition to our existence as a species. Bottom line is we can’t say no to jewelry just because it may have adverse effects on the environment. That will be like throwing the baby out with the bathwater. So don’t misunderstand us. What we mean is we can find alternate ways to enjoy jewelry that’s just as gorgeous as machine made ones but with little to none of the environmental impact.
This is where Gehna comes in. Using what some people in the industry might assume is crude and outdated technology, we keep things simple, ensure maximum quality and heightened beauty in our creations and, of course, see less than 0.1% waste coming out of the entire process. Everything we do to make fine customized jewelry is recycled over and sometimes over again until almost all so-called residual waste is used to best effect and ideally incorporated into things of sheer beauty.
Wearing a unique personally customized piece of Gehna workmanship and knowing that there was negligible negative impact on the world around you is sure to make any customer proud to be with us. We at Gehna work every day going the extra mile, often in ways others do not know, to make sure we maintain healthy work standards. For one thing, a healthy craftsman is a happy craftsman and you can see that bliss reflected in the gemstones and gold-work on the jewelry we create.
Next thing we have always aimed to do and have been succeeding at is recycling. Because we have simpler methods of cleaning and washing the materials that go into making our art, we can see what goes where. It helps give us a sense of personal responsibility to know everything that happens in the workshop. Recycling becomes second nature to us since we at Gehna can see what’s being left behind and refuse to dump those poisons into the environment.
Machine made jewelry sees to it that all this is hidden behind a facade of emotionless cogs, wheels and conveyor belts that produce beauty while spreading ugliness. We don’t mean to be harsh nor do we at Gehna wish to incur unnecessary skirmishes with our machine-oriented colleagues. What we feel we want to do on World Environment Day is speak the truth no matter what it is. For only when we do that can we hope to stay responsible while assuring others that we aren’t afraid to fight for what’s right.
The environment is more than just that, its home. At the end of the day, jewelry is but one portion of our intricate lives. Our lives, the ultimate chunk of our existence, rely on the health and continued security of the world around us. When creating art, create good art. Gehna is happy to say we make jewelry with an eye for divine beauty and a heart for cleanliness, recycling, and the continued well-being of the world we call home. It’s not just about the money or the jewelry, it’s mainly about dedication. It begins with keeping the Earth clean and safe from pollutants that seek to do it harm.
When the world’s happy we’re safe and free enough to create art that’s wholesome, positive and truly beautiful. Have a great World Environment Day and may we see good changes happen for our future and that of our children.
